Below-invoice pricing. No negotiation. Available to employees of hundreds of Ford partner companies across the country.
What Is Ford X-Plan?
Ford X-Plan is the Ford Partner Recognition Program. It gives employees of Ford partner companies a guaranteed discount on new Ford and Lincoln vehicles. The price is calculated using a formula based on the dealer invoice — not MSRP — so you pay less than what most customers negotiate down to.
The program exists because Ford values the relationship with its partner companies. In return, those employees get access to pricing that eliminates the back-and-forth of traditional car buying. You show your PIN, the price is calculated, and the deal is done.
Jensen Ford in Marshalltown, Iowa is a full-participating X-Plan dealer. We handle X-Plan purchases regularly and our sales team will make sure every eligible rebate and incentive is stacked on top of your X-Plan price.
Ford Plan Pricing Comparison
Ford offers four formula-pricing programs. X-Plan is the most widely available.
PLANWHO QUALIFIESTYPICAL DISCOUNT
A-PlanFord Motor Company employeesInvoice minus 2-4%
Z-PlanFord retireesInvoice minus 1-3%
X-PlanFord partner company employeesInvoice minus 0.4% + $275 fee
D-PlanFord dealership employeesInvoice minus 1%
X-Plan + Rebates = Maximum Savings
One of the biggest advantages of X-Plan is that it stacks with most Ford customer incentives. That means you get the below-invoice X-Plan price AND current rebates like Retail Customer Cash, Bonus Cash, and special APR financing offers.
For example, if a Ford Bronco Sport has $2,500 in Retail Customer Cash and you bring an X-Plan PIN, you get the X-Plan formula price minus the $2,500 rebate. The savings compound. Jensen Ford will make sure every eligible offer is applied to your deal.
Why Buy X-Plan at Jensen Ford?
✓Full-participating X-Plan dealer since day one
✓We process X-Plan purchases regularly — no confusion, no delays
✓We stack every eligible rebate and incentive on top of your X-Plan price
✓One $180 doc fee. No hidden charges. No add-ons.
✓Ford Complimentary Maintenance included on every new vehicle
✓Family-owned since 1967. 59 years of straight dealing.
Frequently Asked Questions
What is Ford X-Plan pricing?
Ford X-Plan, officially the Ford Partner Recognition Program, gives employees of Ford partner companies a pre-negotiated discount on new Ford and Lincoln vehicles. The price is set by a formula — invoice minus a small percentage — so there is no haggling. You walk in, show your PIN, and get the X-Plan price.
Who qualifies for Ford X-Plan?
Employees of companies that partner with Ford Motor Company qualify for X-Plan. This includes hundreds of companies across manufacturing, technology, healthcare, education, and more. If your employer partners with Ford, you can request a PIN through the Ford Partner Recognition website. Many union members and association members also qualify.
How much do you save with X-Plan?
X-Plan pricing is calculated as the dealer invoice price minus 0.4%, plus a small program fee (typically $275). On a $45,000 vehicle, that can mean $2,000 to $4,000 below MSRP depending on the model. X-Plan pricing can also be combined with most Ford rebates and incentives for even deeper savings.
What is the difference between A-Plan, Z-Plan, and X-Plan?
A-Plan is for Ford Motor Company employees. Z-Plan is for Ford retirees. X-Plan is for employees of Ford partner companies. D-Plan is for Ford dealership employees. All four plans use formula-based pricing below MSRP, but the exact discount percentages differ slightly. X-Plan is the most widely available of the four.
How do I get my Ford X-Plan PIN?
Visit the Ford Partner Recognition website at fordpartner.com. Enter your company name to check eligibility. If your company qualifies, you can generate a personal PIN immediately. Bring that PIN to Jensen Ford and we handle the rest. PINs are valid for six months from the date of issue.
Can I use X-Plan pricing with Ford rebates?
Yes. X-Plan pricing stacks with most Ford customer rebates, bonus cash, and special financing offers. This is one of the biggest advantages — you get the formula price AND the current incentives. Your Jensen Ford sales team will make sure every eligible offer is applied.
What Ford vehicles are eligible for X-Plan?
Most new Ford and Lincoln vehicles qualify for X-Plan pricing. This includes the F-150, Bronco Sport, Explorer, Escape, Maverick, Ranger, Expedition, Super Duty trucks, and more. Some limited-production or high-demand models like the Raptor or GT may be excluded. Check with Jensen Ford for current eligibility.
Can family members use my X-Plan PIN?
Yes. X-Plan extends to the eligible employee plus their spouse, parents, children, and siblings. Each family member can use the program, but each person needs their own PIN generated through the partner website. There is a limit of four vehicle purchases per household per year.
Does Jensen Ford honor X-Plan pricing?
Absolutely. Jensen Ford is a full-participating X-Plan dealer. We process X-Plan purchases regularly and our team knows exactly how to handle the paperwork. Call us at (641) 753-5501 or walk in with your PIN. No appointment necessary.
Is X-Plan pricing better than negotiating?
For most buyers, yes. X-Plan gives you a guaranteed below-invoice price without the stress of negotiating. The formula is transparent — you know exactly what you are paying and why. Combined with rebates, X-Plan buyers often pay less than even aggressive negotiators achieve.