Privacy Policy

Jensen Ford (“we,” “us,” or “our”) operates the website located at jensenford.ai (the “Site”). We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the Site, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

1. Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you visit our Site.

Information You Provide

• Contact and lead forms: Name, email address, phone number, and any message you include when submitting a sales inquiry, finance application, service request, parts order, collision estimate, trade-in inquiry, or general contact form.
• Price alert signups: Email address and the vehicle identification number (VIN) you are tracking.
• Trade-in estimator: Vehicle details you enter including year, make, model, trim, mileage, and condition.
• Service scheduling: Information you provide when scheduling service appointments through our integrated scheduling tool powered by AutoWall.
• Chat widget: Any information you share during a chat conversation on our Site.

Information Collected Automatically

• Usage data: Pages visited, time spent on pages, referring URLs, browser type, device type, operating system, and screen resolution.
• Analytics data: We use Google Analytics (GA4) and Vercel Analytics to understand how visitors interact with our Site. This includes anonymized traffic patterns, page performance metrics, and user engagement data.
• Performance data: Vercel Speed Insights collects Core Web Vitals and page load performance metrics to help us maintain a fast, reliable experience.
• Cookies: Our Site uses cookies for administrative authentication and basic site functionality. See Section 5 for details.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries about vehicles, financing, service, parts, and other dealership services
• Route your lead to the appropriate department at Jensen Ford
• Send follow-up communications related to your inquiry, including automated drip email campaigns to ensure you receive timely information about your request
• Process service scheduling requests
• Send price alert notifications for vehicles you are tracking
• Analyze Site traffic and usage patterns to improve our website and user experience
• Monitor and optimize Site performance, speed, and reliability
• Maintain the security and integrity of our Site
• Comply with legal obligations

3. Third-Party Services

We use the following third-party services to operate our Site and serve you effectively. Each service may collect data as described below and is governed by its own privacy policy.

4. Information Sharing

We do not sell your personal information. We share your information only in the following circumstances:

• With our dealership team: Lead submissions are routed to the appropriate Jensen Ford department (sales, service, finance, parts, or collision) so we can respond to your request.
• With service providers: We share information with the third-party services listed in Section 3 strictly for the purposes described.
• For legal compliance: We may disclose your information if required to do so by law or in response to valid legal process, such as a subpoena or court order.
• Business transfers: If Jensen Ford is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our Site uses the following cookies and tracking technologies:

• Administrative authentication cookies: Used to maintain secure access to the Site's administrative panel. These are strictly functional and are not used for tracking or advertising.
• Google Analytics cookies: GA4 uses first-party cookies to distinguish unique users and throttle request rates. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Vercel Analytics: Collects anonymized performance and usage data. Vercel Analytics is privacy-focused and does not use cookies for tracking individual users.

We do not use cookies for advertising, retargeting, or cross-site tracking. We do not participate in advertising networks.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Lead form submissions: Retained in our CRM system (DriveCentric) for the duration of our customer relationship and as required for business records.
• Price alert subscriptions: Retained until you unsubscribe or the tracked vehicle is no longer in our inventory.
• Analytics data: Google Analytics retains data according to our configured retention settings. Vercel Analytics data is retained according to Vercel's data retention policies.
• Email campaign data: Retained for the duration of the drip campaign sequence and for a reasonable period thereafter for performance analysis.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption on all pages of our Site
• Secure hosting infrastructure through Vercel's enterprise-grade platform
• Password-protected administrative access
• Encrypted email transmission for lead data delivered to our CRM

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. Under the California Consumer Privacy Act (CCPA) and similar state privacy laws, you may have the right to:

• Right to know: Request information about the categories and specific pieces of personal information we have collected about you.
• Right to delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to opt out of sale: We do not sell your personal information. There is nothing to opt out of.
• Right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.
• Right to correct: Request correction of inaccurate personal information we maintain about you.

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to your request within 45 days as required by law.

9. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the information below so we can delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: